Overview Of Over-the-Top Video in Europe: Over-the-Top (OTT) Video Content and Pricing Strategies

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"Over-the-Top Video in Europe: Over-the-Top (OTT) Video Content and Pricing Strategies", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the OTT video market in Europe. It delivers deep qualitative insight into the OTT Video market, analyzing key trends on content offers, business models for content delivery and pricing strategies.

The OTT video market in Europe is very competitive with a mixture of established international providers,regional players and telco-operated OTT platforms. OTT players' main focus is on creating and including more regional content in local languages to attract viewers, as well as broadcasting major sporting events to differentiate their platform.

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It provides in-depth analysis of the following -
- Section 1: OTT Video Content Strategies; a look at OTT video market definition and types of OTT video providers. This section details OTT video best practices regarding content trends, content offers and content delivery formats.
- Section 2: OTT Video Pricing Strategies; an analysis on OTT video business models and pricing strategies for SVOD and TVOD;
- Section 3: OTT Video Content and Pricing Best Practices; three case studies of leading Europe OTT video market players are presented in this section, showcasing their KPIs and growth strategy.
- Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for telecom operators, OTT video service providers and regulators.

Scope

- The OTT video market in Europe is highly competitive and very saturated with the presence of both international and local players.
- OTT providers look to compete on content offering instead, in order to increase their market share.
- A number of providers, particularly broadcasters and telcos, have integrated the option to view live TV channels within their OTT platforms, offering exclusive coverage of live sports, major cultural events, and daily news coverage alongside its existing library of films and TV shows.

Reasons to buy

- This Insider Report provides a comprehensive examination of the OTT video business models for content delivery in the Europe market to help executives fully understand market dynamics, determine what works and what doesnt, formulate effective product development plans and optimize resource allocation and return on investments.
- Three case studies illustrate the findings of the report, providing insight into particular situations in the OTT video market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
- The report discusses concrete opportunities in the OTT video market, providing a number of actionable recommendations for telecom operators, OTT video service providers and regulators.
- With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the OTT video market, analyzing OTT video content trends and offers, business models for content delivery and pricing strategies.

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OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms, a Telecom Insider Report

Researchmoz added Most up-to-date research on "OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms" to its huge collection of research reports.

OTT video markets in Latin America are relatively diverse not only along demographic and socio-economic lines, but also in terms of adoption of telecom and video services. Countries with high adoption rates of pay-TV, fixed broadband and mobile broadband see the most robust and innovative OTT ecosystems. Netflixs arrival to Latin America, in 2011, triggered the launch of a number of SVoD initiatives, both at the regional and country level, mostly from established telecom and pay-TV operators looking to defend their position in the pay-TV market, such as Amrica Mvil (Claro Video) and Telefnica (On Video/Movistar Play). Because of the strong influence that Netflix has had in the region, most paid OTT services in the region currently provided on a SVoD basis, although a significant number of companies are also relying on a combination of SVoD, TVoD and AVoD as well as paid linear and free linear content to round out their service offerings.

Key Findings
The strongest opportunity for paid OTT video will continue to be in large Latin American markets, Brazil, Mexico and Argentina are the countries offering most scale and growth potential over the next five years.

The addition of linear content as part of SVoD packages represents could bring important opportunities for pure SVoD service providers across the whole region.

Operators can differentiate themselves better and increase customer loyalty by using an OTT service; for pure-play OTTs, meanwhile, partnering with operators can boost customer acquisition by exposing households to the service via pre-established customer relationships.

As more lower-income households get connected in Latin America, pay-TV and telecom operators in the region should look at addressing this segment by launching a low-cost, stand-alone and mobile-focused OTT video service packed with relevant content

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Synopsis
OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms, a Telecom Insider Report by Pyramid Research, analyzes the market for over-the-top (OTT) video services in Latin America. It provides both an overview of the existing situation with current trends and a detailed look at select service providers and markets. Examples are provided from Latin American markets of all types.

The report is organized as follows:

The OTT video market: This section provides a general analysis of OTT services, including a taxonomy and an overview of the business models and content provision that are relevant to Latin American markets.

OTT video in Latin America - Overview, market comparisons, providers and opportunities: This section examines more specifically the regions markets, including pay-TV and smartphone penetration, common business models, pricing schemes and OTT service provider types. The section also provides results from the Pyramid Research OTT Video Market Attractiveness Index, comparing the main OTT markets on infrastructure, demand and socioeconomic factors, and profiles a number of OTT service providers.

OTT video in Latin America: Overview, forecast and trends: This section analyzes in more detail the OTT video market in Brazil, Mexico, Colombia and Argentina; providing market and revenue forecasts and identifying key market trends.

Case studies: This section comprises three case studies to identify best practices and to look more closely at some of the factors that driving growth.

Key findings and recommendations: This section provides the reports findings on OTT video markets in Latin America, along with Pyramid Researchs recommendations for telecom operators, mobile operators, pure-play OTT players, broadcasters, pay-TV providers and media companies.

Reasons To Buy
Provides a comprehensive, detailed understanding of over-the-top video (OTT) services in the diverse pay-TV markets in Latin America.

Includes analysis on the pricing strategies, business models and the great variety of OTT service providers, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers throughout the region.

To highlight Latin America regions most attractive OTT markets, it draws on Pyramid Researchs OTT Video Market Attractiveness Index, which ranks markets globally based on infrastructure, demand and socioeconomic factors.

A section on the OTT markets in Brazil, Mexico, Colombia and Argentina offers particular insight into these markets, including an overview, revenue forecasts and an examination of growth drivers and inhibitors.

Offers an overview of the actionable analysis of trends offers a wider perspective, while its case studies of five OTT providers in Latin America provide a resource for more detailed planning.

Includes section of key findings and recommendations extracts the crucial forward-looking trends in OTT to allow OTT pure plays, pay-TV operators, broadcasters, telecom network operators, media companies, IT vendors and regulators to develop effective longer-term OTT strategies.

Boasts of high presentation quality that allows it to be turned into presentable material immediately, for an executive-level audience.

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