Opportunities in the East European Hot Drinks Sector: Analysis of Opportunities Offered by High growth Economies

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Eastern Europe accounted for 10.3% of the total global market for hot drinks, valued at US$16,403.2 million in 2017. Hot coffee held the largest share, accounting for 49.7% of total value sales in 2017, while hot tea, the second largest category, held a value share of 48%. Poland was the largest market in the region with a value share of 16.8% in 2017, and is projected to record a value CAGR of 5.9% during 2017-2022. Hypermarkets & supermarkets was the leading distribution channel in the East European hot drinks sector, with a total value share of 43.7% in 2017. Flexible packaging accounted for the largest share of pack materials in the East European hot drinks sector with a share of 50.1% in 2017.
This report brings together multiple data sources to provide a comprehensive overview of the region's hot drinks sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.
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Scope
This report brings together multiple data sources to provide a comprehensive overview of the East European hot drinks sector. It includes analysis on the following -
- Sector overview: provides overview of the sector size, value and volume growth analysis, across regions
- Change in consumption: analysis on the shift in consumption of hot drinks by markets across the key countries in the East European region.
- High potential countries: provides risk-reward analysis of top four high potential countries in the East European region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country analysis: provides deep-dive analysis of four high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
- Brand analysis: provides an overview of leading brands in the East European region, besides analyzing the growth of private labels in the region.
- Key distribution channels: provides analysis on the leading distribution channels for hot drinks across the key countries in the East European region, in 2017. It covers five distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, department stores and others that include - cash & carries and warehouse clubs, dollar stores, e-retailers, and general retailers.
- Preferred packaging formats: the report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various pack material, pack type, closure type, and primary outer types based on the volume sales (by pack units) of hot drinks.
Reasons to buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
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